My girlfriend Linda is a marketing, communications and PR person, so I asked her to look over the previous press release. Some of her thoughts are as follows...

"at first blush, I think it's too long... before I invest too much time in this we should chat about it - I think it needs a good edit. A good press release - sticks to the the facts, answers who what, when where and why -- I think the what is a tad overdone and the why is under-represented. also, i think rather than all the detail around the content you should stick to the titles and talk a little more about the conference format - online versus in person and why that's efficient, relevant and innovative.

here's an example of how this could be drastically edited...
This year’s conference is scheduled to be held over two weeks, Oct. 23-27 and Oct. 30- Nov. 3 with a preconference activities beginning Oct. 16, 2006. The theme of this year’s conference is “Unleashing the Potential.” BECOMES "this year's conference, "Unleashing the Potential" will run Monday - Friday during the two weeks Oct 23 - Nov 3.

speakers bios need to be one liners not profiles. What it needs - who will attend? who should attend? some provocative statement to get attention and capture the essence"

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